Ten months after a January fire, its second and most devastating fire, causing and estimated 50,000 1939 dollars worth of damage, the Princess Theatre* reopened the third time to grand local fanfare and Hollywood well wishes. The first movie to be shown on the new theater’s screen, after reopening was “Fifth Avenue Girl”, starring Ginger Rogers. Ms. Rogers, Jack Benny, and others prominent in the “theater and movie business” were among dignitaries that sent their congratulations.

Ticket prices, 10 cents for children and 25 cents for adults, remained the same as before the fire. The first night audience was also treated to a short dedication service that included introductions of city officials, Crescent Amusement Company officials, and visiting Crescent theater managers. For one night, it was as though Hollywood had come to Harriman, complete with flood- and spot-lights, and a real “Newsreel” photographer!

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